The Future of Facebook
May 17
This week marks the release of Facebook's initial public offering (IPO). The company’s valuation is expected to sit at $104 billion, with its shares priced at $34-$38 each. Through a valuation this high, it makes Facebook the third-largest IPO offering in U.S. history, following Visa Inc. & General Motors (Reuters, 5/15/12).
Coincidentally, and at what most would perceive as terrible timing, General Motors just decided to pull their $10 million ad campaign from Facebook due to its perceived lack of effectiveness. Currently, Facebook ads generate 85% of Facebook’s revenue, with the other 15% coming from selling collected information and Facebook game applications; thus, GM’s action has caused some to speculate that Facebook’s future is shaky. Such a visible complaint regarding the site’s advertising capabilities, coupled with the fact that Facebook ads are geared toward desktop computer users in an age when visitors increasingly access the site on their mobile devices, has the potential to rock Facebook’s primary revenue stream.
On the flip side, Facebook’s ownership of the user-generated content that supplies them with demographic information and key trends to lifestyle choices has unlimited potential and great value. Facebook currently has 900 million users (almost half of all Internet users) and is expected to reach 1 billion users come August. Its large and engaged audience is extremely attractive to consumer marketers.
One has to wonder what will happen to the stock’s value in the coming months. Has all the hype created an all-too-high stock value that will depreciate once the initial build-up wears off? Or will the share price continue to climb due to demand from those who fear missing an opportunity to buy in on what could be the next “Google.”
One thing’s for sure: upon the market’s close on Friday, there will be 500-1000 new millionaires made up of early investors in Facebook and Facebook employees—an exciting case study for venture capitalism as well as a symbol of the opportunity available by investing in start-up companies.
Readers: will you be purchasing Facebook’s stock once it goes public?
With summer just around the corner, internships are hot on the mind of job seekers and students alike, and there is no better time for businesses to start thinking about their own internship programs.